The Simplest Designs are Often The Most Deceiving

Though it’s easy to forget, the simpler the design is, the more attention must be given to the elements remain as they will be what is noticed.

Here’s a photo from the early prototypes of the Brooklyn Arches jersey. The thickness of every line, the shade of every color, the illustration style and the depth of the palette was obsessed over to give the outfit a bold and streamlined look.

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